The major aim of the Conference is to gather together experts – scholars and key decision makers in academic administration – with a significant impact and outstanding vision regarding the understanding and promotion of Chinese language, culture, education, economy, science and technology and their recent evolution worldwide. Education is the key to opening up minds and emerging vision, creating knowledge and facilitating the exchange of scientific results as well as their transfer to business or industry and dissemination to society

Universities nowadays equally have the mission of acting as a powerful connector of cultures and fostering creativity. In the present age of globalization and intensified interaction – educational, cultural, economic, scientific, technological – scholars, intellectuals, decision makers and key actors in public policy have become increasingly aware that living in a multipolar world requires thorough understanding of differnent cultures, civilizations, ethics and ethos as prerequisites for connectivity and continuity.

Confucius Institutes have undertaken and successfully accomplished the genuine role of pontifex, creating bridges and connecting cultures, enabling a global interaction based on mutual knowledge and understanding. Culture is the essence of humankind, its most powerful and enduring component, facilitating inter-institutional and international cooperation. Culture shapes individual’s worldviews and the way communities address the changes and challenges of their societies. For this reason, education serves as a critical vehicle for transmitting these value systems as well as for learning from the humanity’s diversity of worldviews, and for inspiring future creativity and innovation. The close nexus between education and culture should be understood as an opportunity to promote human rights, including cultural rights, global citizenship and respect for cultural diversity. Recent mechanisms, large scale projects of international range have been launched in view of bringing into play the strategy of connecting past and future, tradition and modernity, culture and economy, mind and matter, creative imagination and pragmatic output, inexhaustible resource and tangible profit.

The main outcomes of the conference will be: identifying new opportunities and avenues for further Chinese cooperation with the whole world, mapping China`s imagine and reception as an insturment of public diplomacy; exploring and tapping on the most recent development in the fields under investigation on the basis of an interdisciplinary academic perspective.

This Conference represents a breakthrough project that aims to strengthen and support the communication within the newly founded Confucius Institute Partnership Alliance, under the coordination of Beijing Language and Culture University, encouraging scholarly interaction and academic dialogue, in addition to eliciting scholarly debate.

This international conference includes three major components: an academic session dedicated to scholars and researchers, the first meeting of the Confucius Institute Partnership Alliance member universities as well as a student symposium.

Conference Chairpersons:
- Honorary Chairman: Prof. Sc.D. Ioan Bondrea - Lucian Blaga University of Sibiu
- Chairman: Prof. Sc.D. Constantin Oprean - Lucian Blaga University of Sibiu
- Chairman: Ma Jianfei - Hanban

Organizing and Scientific Committee - members:
- Liu Wei - Beijing Language and Culture University
- Zhang Baojung - Beijing Language and Culture University
- Dong Chuan - Beijing Language and Culture University
- Wang Jiong - Confucius Institute at LBUS
- Li Xiuyuan - Confucius Institute at LBUS
- Camelia Oprean-Stan - Lucian Blaga University of Sibiu
- Eva-Nicoleta Burdusel - Lucian Blaga University of Sibiu
- Daniela Preda - Lucian Blaga University of Sibiu
- Iulia ​Elena G​îță - Lucian Blaga University of Sibiu
- Simina Terian - Lucian Blaga University of Sibiu
- Ovidiu Matiu - Lucian Blaga University of Sibiu

Supporting team:
- Sun Xiangling - Confucius Institute at LBUS
- Wu Jin - Confucius Institute at LBUS
- Lu Yi - Confucius Institute at LBUS
- Yu Lidong - Confucius Institute at LBUS
- Shen Huimin - Confucius Institute at LBUS
- Li Dandan - Confucius Institute at LBUS
- Wang Lu - Confucius Institute at LBUS
- Ran Tian - Confucius Institute at LBUS
- Chen Qing - Confucius Institute at LBUS
- Shi Zaibang - Confucius Institute at LBUS
- Zhao Qi - Confucius Institute at LBUS
- Du Tingting - Confucius Institute at LBUS
- Sabina Savu - Lucian Blaga University of Sibiu
- Catalin Urian - Lucian Blaga University of Sibiu


CONFERENCE TRACKS:
1. Literary, linguistic and cultural studies
2. Economic growth and bilateral trade relations
3. Traditional Chinese medicine and Western medicine
4. Scientific and technological development
5. Educational cooperation and international relations